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The Solopreneur Primer(TM)

12 Lessons From My First 12 Years in Business

On April 7, 2004 I opened my doors here at Potentials Realized and I haven't looked back! As we celebrate our 12th Anniversary, and move into our 13th year of business, I wanted to do something a little different than just a newsletter article. As an educator at heart, I wanted to share my lessons with the aim that it may make the road traveled easier for other service based solopreneurs.So....here's a three part series called The Solopreneur Primer(TM) - 12 Lessons from my first 12 years in Business.

Just like a primer is, these are pretty elementary ideas, but together have created the course for a profitable, sustainable and fun business. I haven't always taken the easy road, AND, it hasn't always been easy. Twelve years into this journey I continue to wake up each morning excited to undertake my work and conversations with teams, organizations and individual clients. As a Toronto based performance improvement company offering training, coaching and consulting services no day is the same! AS an author, I know the power of the story and have seen the impact of my teaching in the work of hundreds, if not thousands, who are undertaking group coaching around the world.

I hope that you will enjoy this brief Masterclass, and be sure to download the mini-workbook that accompanies it.

As with all on-demand courses, you are encouraged to:

  • Take this at a pace that works for you
  • Think about how it applies to the work that you do, and the people you serve and support
  • Leverage off of these foundational tips with more learning, conversation and action
  • Engage here through comments and questions

Stay tuned for part 2 of this course - the next 4 tips - will be released around April 14, 2016.

If you enjoyed it, please let us know by emailing me at info@potentialsrealized.com. AND....By all means share this with your other solopreneur budddies, and wanna-be business owners!

Jennifer Britton

Founder of Potentials Realized


Your Instructor


Jennifer Britton
Jennifer Britton

Well known for her practical and applicable approaches with learning, Jennifer Britton is based in the Toronto, Canada. She is the author of Effective Group Coaching (Wiley, 2009) and From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013). For the last two and a half decades Jennifer has taught, coached, and trained professionals all over the globe. Involved in formal and informal education since the late 1980s, Jennifer has taught tens of thousands of hours at post-secondary institutions, through online programs, workshops, retreats and in classroom based training. She's led Train-the-trainer workshops, and coach-the-coach sessions for more than 15 years.

In 2004 Jennifer founded Potentials Realized, a Canadian-based performance improvement company dedicated to supporting leaders, teams and organizations with leadership, teamwork, and performance issues.

Leadership and teamwork are two topics Jennifer is passionate about. During the first thirteen years of her career Jennifer worked with the United Nations, and other international organizations as a Program Director and Program Manager. By the age of 26 she was leading and directing programs involving hundreds of staff and volunteers, and dozens of communities, demonstrating the real power of collaboration and teamwork. This focus on exceptional team leadership, collaboration and capacity building continues today in her training, educational programs, coaching and consulting work.

Her work today is varied including coaching teams, as well as working with new and experienced leaders including virtual team leaders. Jenn also works with solopreneurs, particularly those in the coaching and training industries, who want to create exceptional programs for their own clients. Building onto several years of teaching business studies as the post-secondary level, her work with business owners is grounded in support of creating a powerful vision, honing their leadership foundations, and creating a business that works for their needs and lifestyle.

An avid writer, Jenn leads the Teams365 blog for team leaders, and the Group Coaching Ins and Outs blog for coaches.

This portal, the Learning Lab and Design STudio, houses the many video based programs Jennifer has developed since 2014, as well as our 2016 long-term live community group at the Learning Lab and Design Studio which meets on Fridays. An avid practitioner herself, Jenn continues to deliver in person and virtual programs for leaders and their teams, as well as for service based professionals (coaches, consultants and trainers). Jennifer also offers International Coach Federation approved Continuing Coach Education programs through Potentials Realized - The Group Coaching Essentials(TM) Teleseminar (8.75 CCEs), and the Advanced Group and Team Coaching Practicum (10 CCEs).

Jenn holds a Masters in Environmental Studies, a Bachelor of Science in Psychology. She is also a Professional Certified Coach, and a Certified Performance Technologist. You can visit her online at Potentials Realized or at the links below.


Class Curriculum


  Lesson 1 - Create A Powerful Vison
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  Lesson 2 - Be True to Who You Are
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  Lesson #3 - Leverage Your Strengths
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  Lesson #4 - Don't Just Do It Once
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  Stay Tuned!
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  Lesson #5 - Collaboration
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  Lesson #6 - Get Out There
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  Lesson #7 - It's all about relationships
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  Lesson #8 - CLient Preferences
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  Lesson #9 - Have Fun and Do What You Love!
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  Lesson #10 - Add Value
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  Lesson #11 - Keep it Fresh!
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  Lesson #12 -
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  Bonus - Streams for Your Coaching Business
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  Join us for an upcoming program
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is this mini=Masterclass really free?
Yes it is! While we offer other paid on demand programs, as part of our 12th anniversary celebrations I wanted to make this available to our followers at no cost. Enjoy! I hope that you will learn more about what we have to offer and also join us in our paid programming.

Get started now!