
Coaching Business Builder
12 Tips for the Start , or Growth, of Your Coaching Business
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Are you a coach wanting to build a coaching business or a professional considering making a change and developing a coaching business? For many coaches today the challenge is not only in being a great coach, but also in creating and running a sustainable business.
Join Effective Group Coaching author Jennifer Britton for the Coaching Business Builder: 12 Tips for your Coaching Business. Since 2004, she has supported thousands of coaches through her programs, writing and coaching, to create powerful group and team coaching processes and programs. Many of these have become the foundation for thriving coaching businesses.
In the Coaching Business Builder here at the Learning Lab and Design Studio™ from Potentials Realized, Jennifer puts on her former business advisor hat, to bring you the Coaching Business Builder Foundation program. She has distilled content in 12 areas you will want to explore further as you build, and refine, the foundation of your coaching business.
This course is intended to provide you with some introductory and foundational areas for business development exploration including:
Developing Your Business Vision
Knowing Your Client
Developing A Promotional Strategy
Six core coaching business systems
Identifying regular activities for business development
Creating a Plan
And tips in several other areas
The program consists of more than 20 lectures, and several hours of audio and video. Most modules have an accompanying worksheet and/or activity geared to get you thinking about and into action around your business.
For those interested in going deeper into these topics, consider joining Jennifer for some individual coaching work or joining one of her coaching groups including membership in the Learning Lab and Design Studio Coaching Gym.
Your Instructor

Well known for her practical and applicable approaches with learning, Jennifer Britton is based in the Toronto, Canada are . She is the author of five books including PlanDoTrack Workbook and Planner (2019) and the Coaching Business Builder (2018). Both books are geared to helping service based and virtual professionals grow their work and impact!
She is also the author of the world's first book on Group Coaching, published almost 10 years ago - Effective Group Coaching (Wiley, 2010) and From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013). For the last two and a half decades Jennifer has taught, coached, and trained professionals all over the globe. Involved in formal and informal education since the late 1980s, Jennifer has taught tens of thousands of hours at post-secondary institutions, through online programs, workshops, retreats and in classroom based training. She's led Train-the-trainer workshops, virtual facilitation training, and coach-the-coach sessions for more than 15 years.
In 2004 Jennifer founded Potentials Realized, a Canadian-based performance improvement company dedicated to supporting leaders, teams and organizations with leadership, teamwork, and performance issues.
Leadership and teamwork, especially in the remote space, are two topics Jennifer is passionate about. During the first thirteen years of her career Jennifer worked with the United Nations, and other international organizations as a Program Director and Program Manager. By the age of 26 she was leading and directing programs involving hundreds of staff and volunteers, and dozens of communities, demonstrating the real power of collaboration and teamwork. This focus on exceptional team leadership, collaboration and capacity building continues today in her training, educational programs, coaching and consulting work.
Her work today is varied including coaching teams, as well as working with new and experienced leaders including virtual team leaders. Jenn also works with solopreneurs, particularly those in the coaching and training industries, who want to create exceptional programs for their own clients. Building onto several years of teaching business studies as the post-secondary level, her work with business owners is grounded in support of creating a powerful vision, honing their leadership foundations, and creating a business that works for their needs and lifestyle.
An avid writer, Jenn leads the Teams365 blog for team leaders, and the Group Coaching Ins and Outs blog for coaches.
This portal, the Learning Lab and Design Studio, houses the many video based programs Jennifer has developed since 2018, as well as the long-term live community groups she hosts on Fridays. An avid practitioner herself, Jenn continues to deliver in person and virtual programs for leaders and their teams, as well as for service based professionals (coaches, consultants and trainers). Jennifer also offers International Coach Federation approved Continuing Coach Education programs through Potentials Realized - The Group Coaching Essentials(TM) Teleseminar (8.75 CCEs), and the Advanced Group and Team Coaching Practicum (10 CCEs), Virtual Facilitation Essentials (8.5 CCEs) and the PlanDoTrack Facilitator Training Program (24 CCEs).
Jenn holds a Masters in Environmental Studies, a Bachelor of Science in Psychology. She is also a Professional Certified Coach, and a Certified Performance Technologist. You can visit her online at Potentials Realized or at the links below.
Frequently Asked Questions
If you would like individual coaching support select the individual
coaching support which includes 2 hours of individual coaching support.
If you prefer to connect with others in a group, quarterly group
coaching calls offered for this program two Fridays each month from 2 -
245 pm from November 2015 - March 2016. Hours in the "Coaching Gym" vary
by season. During these calls Jennifer is available to coach you, or
answer questions you have. .
Individual coaching blocks of 2 hours can be purchased as needed. Individual coaching is scheduled by phone or skype and between the hours of 7 am ET and 3 pm ET (Monday to Friday).
Group coaching packages are billed monthly and include two hours a month in
the Gym (two Fridays a month), along with a bi-weekly resource (audio,
coaching question and/or worksheet).