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Marketing Tips for Your Group and Team Programs

Marketing 101 for your workshops, retreats, webinars, group and team coaching programs

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"Jennifer's professional background and hands-on experience with groups resonate through this course - her information is practical, yet thought-provoking. You will become a better leader through her guidance! I strongly recommend her courses!"

- Bev Benda

Are you a coach, trainer or independent professional who wants to run their own group or team program? Perhaps you want to launch your own workshop, retreat, teleclass, webinar or online program. The Marketing Tips for Your Group of Team Program provides more than a dozen practical, actionable tips and a dozen worksheets to support you in getting “voices on the line" and “bums in the seat".

Group program success relies on you being able to bring a group together so marketing is just as important as a good design. That's why this program zooms into marketing, while design and implementation tips are covered in a separate program I offer here in the 28 Tips for Your Group and Team Programs.

Group and team programs are a valuable way to scale your impact and reach, while increasing revenue. The 2012 Global Coaching Survey from the International Coach Federation found that 94 % of coaches said they offer 1 or more services in addition to coaching. On average coaches offer almost three additional services on top of coaching. Services include: Consulting (62%), Training (60%), Facilitation (50%), Mentoring (34%), Teaching (29%). Many of these require marketing skills to bring larger groups of people together at one time.

The Marketing Tips for Your Group and Team programs course addresses 7 key success areas for marketing, along with 9 tactical tips for filling your group and team programs. We also explore five promotional strategies commonly used to spread the word about programs and build your platform – networking, blogging, article writing, speaking and social media. You will explore what strategies and approaches work best for you and your clients/students/participants.

I'll also be challenging some of the commonly held myths about marketing group and team programs.

By the end of the program you will be able to:

  • Describe the needs, preferences, and other demographics of your ideal participant
  • Communicate the benefits of your group or team program
  • Understand marketing foundations such as the 5 Ps

You will also:

  • Identify which promotional strategies you want to use in promoting your programs
  • Create a promotional calendar
  • Explore opportunities facing you and prioritize them into immediate, medium and long term.
  • Learn 9 tactical tips for filling programs
  • Consider which approaches you want to use to boost your visibility
  • Explore at five vehicles used to market programs and build your platform– video, blogging, article writing, speaking engagements and social media

The program includes almost 30 lectures, more than 12 worksheets, and several hours of video. Why reinvent the wheel? As your instructor I have successfully marketed hundreds of group programs including webinars, workshops, teleclasses, group and team coaching program, as well as corporate engagements.I've also trained, spoken to and connected with several thousand coaches, trainers and other professionals on group and team program issues, through my writing (I am the author of Effective Group Coaching), speaking and train-the-trainer and coach-the-coach work I undertake.

Ready to amp up your marketing? Let's take a look at what you can tweak and do more consistently to strengthen your marketing efforts for your next team or group program, whether it is a workshop, retreat, webinar, teleclass or group or team coaching program. Enroll now to get practical, actionable ideas to support you in accelerating your results and reducing your learning curve. We also use the discussion board to enable you to share insights and some of your own weekly commitments.



Your Instructor


Jennifer Britton
Jennifer Britton

Well known for her practical and applicable approaches with learning, Jennifer Britton is based in the Toronto, Canada. She is the author of Effective Group Coaching (Wiley, 2009) and From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013). For the last two and a half decades Jennifer has taught, coached, and trained professionals all over the globe. Involved in formal and informal education since the late 1980s, Jennifer has taught tens of thousands of hours at post-secondary institutions, through online programs, workshops, retreats and in classroom based training. She's led Train-the-trainer workshops, and coach-the-coach sessions for more than 15 years.

In 2004 Jennifer founded Potentials Realized, a Canadian-based performance improvement company dedicated to supporting leaders, teams and organizations with leadership, teamwork, and performance issues.

Leadership and teamwork are two topics Jennifer is passionate about. During the first thirteen years of her career Jennifer worked with the United Nations, and other international organizations as a Program Director and Program Manager. By the age of 26 she was leading and directing programs involving hundreds of staff and volunteers, and dozens of communities, demonstrating the real power of collaboration and teamwork. This focus on exceptional team leadership, collaboration and capacity building continues today in her training, educational programs, coaching and consulting work.

Her work today is varied including coaching teams, as well as working with new and experienced leaders including virtual team leaders. Jenn also works with solopreneurs, particularly those in the coaching and training industries, who want to create exceptional programs for their own clients. Building onto several years of teaching business studies as the post-secondary level, her work with business owners is grounded in support of creating a powerful vision, honing their leadership foundations, and creating a business that works for their needs and lifestyle.

An avid writer, Jenn leads the Teams365 blog for team leaders, and the Group Coaching Ins and Outs blog for coaches.

This portal, the Learning Lab and Design STudio, houses the many video based programs Jennifer has developed since 2014, as well as our 2016 long-term live community group at the Learning Lab and Design Studio which meets on Fridays. An avid practitioner herself, Jenn continues to deliver in person and virtual programs for leaders and their teams, as well as for service based professionals (coaches, consultants and trainers). Jennifer also offers International Coach Federation approved Continuing Coach Education programs through Potentials Realized - The Group Coaching Essentials(TM) Teleseminar (8.75 CCEs), and the Advanced Group and Team Coaching Practicum (10 CCEs).

Jenn holds a Masters in Environmental Studies, a Bachelor of Science in Psychology. She is also a Professional Certified Coach, and a Certified Performance Technologist. You can visit her online at Potentials Realized or at the links below.


Class Curriculum


  Marketing Tip #2 - Promotional Approaches and Strategies for Marketing Group and Team Programs
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  Marketing Tip #3 - Low Hanging Fruit
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  Marketing Tip #4 - Consistency and Tracking
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  Marketing Tip #5 - What's Your Leverage and Sweetspot
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  Marketing Tip #6 - Do they Know, Like and Trust You?
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  Marketing Tip #7 - Have a Plan
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  Bonus - Six Myths of Group and Team Programs
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  Completion: Wrap up and Next Steps
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
What type of group and team programs does this apply to?

The marketing approaches I cover relate to a wide variety of group and team programs which coaches, trainers and other independent professionals may run. From workshops, to teleclasses, webinars to group and team coaching, the principles of marketing group and team programs are very similar despite the different platforms.

Get started now!