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Marketing Tips for Your Group and Team Programs
First Section
Welcome to the Marketing Tips for Your Group and Team Programs (12:58)
Activity - Program Start Worksheet
Marketing Fundamentals
The Five Ps - Marketing Fundamentals (12:17)
Knowing Your Audience and Clients (9:16)
Activity: Knowing Your Clients
The One Page Plan (5:18)
Worksheet - One Page Plan
Marketing Tip #1 - Benefits
Marketing Tip #1: Benefits (3:29)
Benefits of Different Types of Group and Team Programs - Bonus Video (20:07)
Marketing Tip #2 - Promotional Approaches and Strategies for Marketing Group and Team Programs
Marketing Tip #2 - Promotional Strategies and Plan (7:11)
In the Spotlight - Promotional Strategies
In the Spotlight - Speaking (10:52)
In the Spotlight - Blogging (12:08)
In the Spotlight - Social Media (14:26)
In the Spotlight - Article Writing (6:57)
In the Spotlight - Networking (6:55)
Mid-Point Check In
Mid-Point Check In (3:04)
Ditigal Chapter on Marketing - From One to Many: Best Practices for Team and Group Coaching
Marketing Tip #3 - Low Hanging Fruit
Marketing Tip #3 - Consider your Low Hanging Fruit (6:05)
Activity - Low Hanging Fruit Worksheet
Marketing Tip #4 - Consistency and Tracking
Marketing Tip #4 - Consistency and Tracking (6:54)
Tools to Support You with Consistency and Tracking
Marketing Tip #5 - What's Your Leverage and Sweetspot
Marketing Tip #5 - Sweetspot and Leverage (10:48)
Activity - Sweetspot
Marketing Tip #6 - Do they Know, Like and Trust You?
Marketing Tip # 6 - Do the Know, Like and Trust You? (8:50)
Marketing Tip #7 - Have a Plan
Marketing Tip #7 - Have a plan (7:45)
Activity - What's Your Overall Plan?
9 Tactical Tips for Marketing Your Team and Group Programs
9 Practical Tips - Part 1: Tips 1 - 3 (8:14)
9 Practical Tips for Marketing - Part 2: Tips 4 - 6 (11:24)
9 Practical Tips for Marketing Your Team and Group Programs - Part 3 (8:32)
Bonus - Six Myths of Group and Team Programs
Six Myths of Marketing and Design of Group and Team Programs (11:22)
Completion: Wrap up and Next Steps
Completion - Wrap Up (4:56)
9 Practical Tips - Part 1: Tips 1 - 3
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