
The Solopreneur Primer(TM)
12 Lessons From My First 12 Years in Business
On April 7, 2004 I opened my doors here at Potentials Realized and I haven't looked back! As we celebrate our 12th Anniversary, and move into our 13th year of business, I wanted to do something a little different than just a newsletter article. As an educator at heart, I wanted to share my lessons with the aim that it may make the road traveled easier for other service based solopreneurs.So....here's a three part series called The Solopreneur Primer(TM) - 12 Lessons from my first 12 years in Business.
Just like a primer is, these are pretty elementary ideas, but together have created the course for a profitable, sustainable and fun business. I haven't always taken the easy road, AND, it hasn't always been easy. Twelve years into this journey I continue to wake up each morning excited to undertake my work and conversations with teams, organizations and individual clients. As a Toronto based performance improvement company offering training, coaching and consulting services no day is the same! AS an author, I know the power of the story and have seen the impact of my teaching in the work of hundreds, if not thousands, who are undertaking group coaching around the world.
I hope that you will enjoy this brief Masterclass, and be sure to download the mini-workbook that accompanies it.
As with all on-demand courses, you are encouraged to:
- Take this at a pace that works for you
- Think about how it applies to the work that you do, and the people you serve and support
- Leverage off of these foundational tips with more learning, conversation and action
- Engage here through comments and questions
Stay tuned for part 2 of this course - the next 4 tips - will be released around April 14, 2016.
If you enjoyed it, please let us know by emailing me at [email protected] AND....By all means share this with your other solopreneur budddies, and wanna-be business owners!
Jennifer Britton
Founder of Potentials Realized
Your Instructor

Well known for her practical and applicable approaches with learning, Jennifer Britton is based in the Toronto, Canada are . She is the author of five books including PlanDoTrack Workbook and Planner (2019) and the Coaching Business Builder (2018). Both books are geared to helping service based and virtual professionals grow their work and impact!
She is also the author of the world's first book on Group Coaching, published almost 10 years ago - Effective Group Coaching (Wiley, 2010) and From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013). For the last two and a half decades Jennifer has taught, coached, and trained professionals all over the globe. Involved in formal and informal education since the late 1980s, Jennifer has taught tens of thousands of hours at post-secondary institutions, through online programs, workshops, retreats and in classroom based training. She's led Train-the-trainer workshops, virtual facilitation training, and coach-the-coach sessions for more than 15 years.
In 2004 Jennifer founded Potentials Realized, a Canadian-based performance improvement company dedicated to supporting leaders, teams and organizations with leadership, teamwork, and performance issues.
Leadership and teamwork, especially in the remote space, are two topics Jennifer is passionate about. During the first thirteen years of her career Jennifer worked with the United Nations, and other international organizations as a Program Director and Program Manager. By the age of 26 she was leading and directing programs involving hundreds of staff and volunteers, and dozens of communities, demonstrating the real power of collaboration and teamwork. This focus on exceptional team leadership, collaboration and capacity building continues today in her training, educational programs, coaching and consulting work.
Her work today is varied including coaching teams, as well as working with new and experienced leaders including virtual team leaders. Jenn also works with solopreneurs, particularly those in the coaching and training industries, who want to create exceptional programs for their own clients. Building onto several years of teaching business studies as the post-secondary level, her work with business owners is grounded in support of creating a powerful vision, honing their leadership foundations, and creating a business that works for their needs and lifestyle.
An avid writer, Jenn leads the Teams365 blog for team leaders, and the Group Coaching Ins and Outs blog for coaches.
This portal, the Learning Lab and Design Studio, houses the many video based programs Jennifer has developed since 2018, as well as the long-term live community groups she hosts on Fridays. An avid practitioner herself, Jenn continues to deliver in person and virtual programs for leaders and their teams, as well as for service based professionals (coaches, consultants and trainers). Jennifer also offers International Coach Federation approved Continuing Coach Education programs through Potentials Realized - The Group Coaching Essentials(TM) Teleseminar (8.75 CCEs), and the Advanced Group and Team Coaching Practicum (10 CCEs), Virtual Facilitation Essentials (8.5 CCEs) and the PlanDoTrack Facilitator Training Program (24 CCEs).
Jenn holds a Masters in Environmental Studies, a Bachelor of Science in Psychology. She is also a Professional Certified Coach, and a Certified Performance Technologist. You can visit her online at Potentials Realized or at the links below.